Case Study: Beeztees achieves flexible, marketing-driven growth with OutSystems

Beeztees transforms into a flexible and marketing-driven organization

Beeztees, a leading B-to-B supplier of pet supplies operating in 45 countries, needed a more flexible way to support its growing, marketing-driven business. Its SAP ECC system was powerful but too closed and inflexible to quickly deliver new digital services, so Beeztees turned to OutSystems and its rapid application delivery platform to unlock SAP data for web and mobile use.

With OutSystems, Beeztees and its partner B-Synergy built an omni-channel e-commerce platform integrated with SAP, giving retailers real-time inventory, dynamic customer-specific pricing, track-and-trace, and flexible delivery options. The result was a faster, more adaptable customer portal that improved service and enabled targeted promotions and marketing; Beeztees also reported better inventory management, improved competitiveness, and stronger support for business growth through OutSystems.

Beeztees

Germa Zijlmans

IT Manager