Case Study: Greater Manchester Chamber of Commerce improves CRM flexibility and efficiency with Outsourcery’s cloud solution

Greater Manchester Chamber of Commerce scales CRM for 4,500 members with Outsourcery

The Greater Manchester Chamber of Commerce (GMCC), the UK's largest chamber, faced a challenge with its outdated in-house CRM system. It could not handle the increased demands from a new government skills scheme (EOS) and a growing membership base, lacking the necessary speed, flexibility, and integration capabilities. To address this, GMCC partnered with vendor Outsourcery to implement a new cloud-based Microsoft Dynamics CRM solution.

Outsourcery provided a scalable Dynamics CRM system hosted on its O-Cloud platform, which was implemented quickly and with ongoing support. The new solution enabled GMCC to process member information and arrange appointments more efficiently, manage the EOS scheme effectively, and improve overall business operations. Outsourcery's solution provided immediate cost benefits and the flexibility to adapt to a changing membership database, leading GMCC to contract them again for a system upgrade.

Greater Manchester Chamber of Commerce