Case Study: MetricStream gains greater website visibility with Outsource2india's Google Analytics implementation

MetricStream gains website visibility in 24 hours with Outsource2india

MetricStream, a global company, wanted greater visibility into the reach and impact of its website, specifically to segment performance by geography and its various business units. They faced the challenge of achieving this segmentation without being able to alter their existing page URLs or names for SEO reasons. They partnered with Outsource2india for an enterprise-level Google Analytics implementation to overcome this.

Outsource2india implemented a sophisticated solution using multiple Google Analytics profiles to capture data by region and business unit without changing the website's structure. This provided MetricStream with detailed visibility into key performance metrics across their entire digital presence. The project successfully enabled the customer to track important KPIs and registration goals across different geographical and operational segments, giving them valuable insights they did not have before.

MetricStream