Case Study: a UK pharmaceutical firm launches targeted airport campaigns with Outsource2india's market research survey

a UK pharmaceutical firm targets 50 airports with Outsource2india

The customer, a UK pharmaceutical firm, required a market research survey to create a database of the world's top 50 airports for a targeted advertising campaign. Their challenge was to gather specific details on terminal advertising and obtain valid contact information through telephonic and social media research within a strict timeframe. They engaged Outsource2india for its market research survey services.

Outsource2india's solution involved a multi-level qualitative and quantitative study. Their team created the database, conducted telephonic surveys, and used social media research to compile and categorize the information. The result was an exhaustive report providing in-depth insights on the target airports. This enabled the client to meticulously plan high-ROI campaigns, with the validity of the data strengthened by the conducted interviews.