Case Study: Splunk achieves 156% more leads with Outshine’s Google automation

Splunk boosts leads by 156% with Outshine

Splunk Inc, a data platform provider, faced the challenge of scaling its global marketing efforts to meet rising demand for its B2B cloud solutions while maintaining high lead quality and ROI. To address this, the company partnered with vendor Outshine and leveraged Google Ads automation solutions like Smart Bidding.

Outshine implemented a full-funnel reporting approach and utilized Google's international insights to manage Splunk's global ads program. This solution drove a 156% increase in leads and a 22% improvement in cost per conversion. Ultimately, these efforts resulted in a 220% increase in pipeline revenue for Splunk.

Splunk Inc