Case Study: Redis drives enterprise growth with Outshine

Redis grows QoQ ARR 97% with Outshine

The customer, Redis, faced the challenge of evolving its paid media program from open-source lead generation to an enterprise-focused engine that could drive sales-qualified pipeline. This required a fundamental shift in strategy, including tighter marketing qualification and a new key performance indicator centered on securing meetings with enterprise buyers. To address this, they partnered with the vendor Outshine.

Outshine implemented a full-funnel solution that included a refreshed keyword architecture, expansion into new channels like Meta and Reddit, and innovative measurement using custom KPIs. The vendor also created self-serve dashboards that provided greater internal clarity and became widely used tools for Redis. The results were significant, including a 3x improvement in cost-per-named-account visit, a 97% increase in quarterly recurring revenue, and a 5x increase in Meta opportunity volume.

redis