Case Study: Proposify cuts lead costs and boosts digital advertising performance with Outshine

Proposify cuts cost-per-lead by 48.7% with Outshine

Proposify, an award-winning SaaS company for proposal software, struggled to generate sales through digital advertising. After unsatisfactory results with another agency, CEO Kyle Racki partnered with vendor Outshine to address this challenge.

Outshine implemented a data-driven PPC strategy across multiple platforms. They improved Proposify's AdWords cost-per-lead by 48.7% and then turned Facebook into a consistent lead channel with a 33% lower cost per acquisition. Using Affinio data on Twitter, Outshine identified an ideal customer persona, generating over 200,000 leads at a 54.9% cheaper cost-per-lead. The vendor's proactive approach and commitment to measurement delivered significant, measurable improvements for the customer.

Proposify