Case Study: One2Team expands into the U.S. market with Outshine

One2Team drives 77% of leads with Outshine

One2Team, a portfolio project management platform, faced challenges with marketing and lead generation as it expanded from France into the competitive US market. Their initial digital marketing efforts saw limited results, so they engaged the vendor Outshine to help bolster their new market coverage and tap into a larger pool of qualified customers.

Outshine rearchitected One2Team's campaigns with a focus on Google Ads, which became the company's largest inbound lead generator. This allowed One2Team to lessen its investment in other tactics. Outshine also overhauled analytics and implemented full-funnel measurement. As a result, paid leads steadily increased and now make up 77% of One2Team's total lead inflow.

One2Team