Case Study: Mode achieves 5x lower cost per acquisition with Outshine

Mode improves cost per acquisition by 5x with Outshine

Mode, an analytics platform, engaged the vendor Outshine to build a strategic roadmap for its paid advertising program. The challenge was to assess and improve digital advertising efforts, sales processes, and data infrastructure while continuing to drive results amidst a new product launch and increased industry competition.

Outshine implemented a plan that included more sophisticated KPIs and a new campaign structure, rigorous platform discipline, and identified new content opportunities. This solution provided Mode with a clear playbook for marketing accountability. As a result, Outshine helped Mode achieve a dramatic 5x improvement in its cost per acquisition.

Mode