Case Study: Karbon achieves 20:1 ROAS with Outshine

Karbon boosts ROAS 18% and achieves 20:1 return on ad spend with Outshine

Karbon, a collaborative practice management platform for accounting firms, faced the challenge of maximizing brand recognition and revenue through paid media. Their Director of Performance Marketing, Tiffany Thain, found it difficult to tie ad spend directly to pipeline and revenue, making it a challenge to confidently optimize their campaigns. To solve this, they partnered with the vendor Outshine for its digital marketing and analytics services.

Outshine synced Karbon's siloed data to provide full-funnel attribution and granular campaign analysis. This allowed Karbon to strategically scale its ad spend with a 45x increase. The results were exceptional, including a 20:1 return on ad spend, a 76% rise in Marketing Qualified Leads, and an 18% growth in ROAS in a single quarter. Outshine efficiently managed the budget, decreasing the cost per MQL by 45% and helping Karbon achieve record pipeline volumes.

Karbon