Case Study: InVision achieves scalable advertising reporting and full-funnel visibility with Outshine

InVision cuts reporting time with Outshine and reduces manual QA

InVision, a company experiencing rapid growth, faced challenges with its inefficient and time-consuming advertising reporting infrastructure. The system was prone to human error and failed to connect marketing efforts to key business outcomes. To address this, InVision partnered with vendor Outshine for a data storage and reporting automation solution.

Outshine built a custom reporting infrastructure using tools like BigQuery and Stitch. This solution integrated datasets and provided full-funnel visibility, drastically reducing reporting time and the potential for errors. The results allowed InVision's marketing team to refocus on high-impact work while proving how advertising efforts contributed directly to business KPIs.

InVision