Case Study: Hostaway boosts advertising performance with Outshine

Hostaway improves MQL to SQL conversion rates by 260% with Outshine

Hostaway, a provider of vacation rental property management software, sought to elevate its digital advertising performance and impact on revenue. The company engaged Outshine to manage its paid search and social ad platforms with the objectives of lowering acquisition costs and driving quality lead growth.

Outshine implemented a strategic approach focused on lucrative customer segments and optimized ad placements. This resulted in a 260% improvement in marketing qualified lead to sales qualified lead conversion rates while decreasing cost per opportunity. The vendor's robust reporting and analyst mindset were credited as key factors in these results.

Hostaway