Case Study: Airbyte achieves 70% pipeline growth with Outshine

Airbyte grows pipeline by 70% with Outshine

Airbyte, an open-source data movement platform, faced significant challenges in scaling its marketing pipeline due to unstructured paid search efforts, an unclear paid social plan, and a complete lack of trustworthy measurement and attribution. Their new VP of Marketing brought in Outshine to fix this foundation, as they could not confidently measure or scale what was working.

Outshine rebuilt Airbyte's reporting, tagging, and full-funnel framework to create a reliable data layer. They then treated paid media as a testing lab, running fast experiments to learn what worked. This data-hungry approach resulted in a 70% year-over-year pipeline growth, a 2.4x return on ad spend, and a 50% improvement in cost-per-opportunity, providing Airbyte with clear and trustworthy attribution.

Airbyte