Case Study: Christine Lashley Online Art Instruction keeps 96% of revenue with Outseta

How Webflow & Outseta Help Artists Earn More

Christine Lashley Online Art Instruction needed a better way to sell premium art education online without giving away most of her revenue to distributors or relying on crowded course marketplaces. Using Outseta with Webflow, Christine was able to launch a branded membership-based teaching business with more flexible billing, protected content, and easier customer management.

Outseta helped Christine offer a free “Core” membership, a $15/month “Library” subscription, $175 cohort-based classes, and premium personalized critiques, all on one platform. The result was strong growth: the business tripled in size in nine months, free-to-paid conversion reached 50%, and Christine kept 96% of revenue while greatly reducing administrative work.

Christine Lashley Online Art Instruction

Christine Lashley

Artist