Case Study: Lashley Studio keeps 96% of revenue and triples growth with Outseta

How to Teach Art Online and Keep 96% of Revenue

Christine Lashley, founder of Lashley Studio, wanted a better way to teach art online without giving away a large share of her revenue or dealing with the limitations of older distribution models. Before switching, she relied on a patchwork of tools like Zoom, email, Vimeo, and PayPal, which created admin overhead, weak content protection, and a clunky experience for students.

Using **Outseta** with Webflow, Lashley Studio built a flexible membership and course platform with free Core access, a $15/month Library subscription, one-time cohort classes, and paid personal critiques. **Outseta** handled billing, content protection, CRM, email, help desk, and reporting, helping the business triple in size in nine months, achieve a 50% free-to-paid conversion rate, and keep 96% of revenue.

Lashley Studio

Christine Lashle

Founder