Case Study: Osmo achieves a $100K membership launch with Outseta

Inside Osmo's $100K Membership Site Launch

Osmo, founded by designers Dennis Snellenberg and Ilja van Eck, wanted to turn years of social media attention into real revenue. Their challenge was that their audience was mostly other designers and peers—not paying clients—so they needed a way to validate demand and launch a membership business around their design and Webflow resources.

Using Outseta, Osmo built a simple landing page, captured emails, ran a 12-week pre-launch drip campaign, and managed memberships, payments, CRM, email, and support from one platform. The launch quickly converted 6,000 waitlist subscribers into paying customers, reaching 300 members in 48 hours and generating over $100,000 in revenue in the first 48 hours, with 700+ paid members eventually joining the community.

Osmo

Ilja van Eck

Co-Founder