Case Study: Treacy & Co. reaches hard-to-reach communities faster with Outset

The Power of Reaching Hard-to-Reach Communities with AI

Treacy & Co., a boutique strategy consulting firm, faced the challenge of quickly gathering qualitative insights from hard-to-reach, low-income communities across multiple US cities for a client. The time-consuming nature of traditional interviews, combined with the target audience's limited availability, made the project's tight timeline nearly impossible to meet.

They implemented Outset's AI-moderated research platform to conduct over 100 in-depth conversations in a single day. This solution from Outset saved the firm over 120 hours of work and enabled them to conduct over 5x the number of interviews compared to traditional methods, resulting in a deeper, more nuanced understanding that directly led to new product concepts.

Treacy & Co.

Brynna Mann

Managing Director