Case Study: Nestle accelerates product innovation with Outset

Nestle Relies on Outset to Test its Most Innovative Product Concepts

Nestle faced a significant challenge in accelerating its product innovation pipeline, as traditional consumer research methods for concept testing were too slow, often taking 12 months or more. This drawn-out process hindered the company's ability to bring new products to market quickly in a highly competitive environment. To overcome this, the company turned to Outset and its AI-moderated research platform.

By implementing Outset, Nestle used an AI interviewer to test and refine over 100 new product concepts. This solution delivered quantitative metrics and in-depth qualitative feedback at a much greater speed and scale than traditional methods. The results were substantial: research that was once slow and costly was completed in record time, with projects often including over 10 times the number of participants. This allowed Nestle to rapidly prioritize its innovation pipeline across more than seven brands and five countries, accelerating time-to-market and increasing revenue at a fraction of the previous cost.

Nestle

Michael Widenmeyer

Consumer Insights Sr. Manager