Case Study: Indeed achieves $80,000 worth of research for $4,000 with Outset

Indeed gets $80,000 worth of research for $4,000 with Outset

Indeed, a major job search platform, faced the challenge of conducting high-cost and time-intensive consumer research for the launch of its AI-powered career coaching tool, Career Scout. The initial plan for traditional video focus groups was estimated to take five weeks and cost $80,000. Seeking a more efficient alternative, the company turned to Outset to test its AI-moderated research platform.

Outset enabled Indeed to run a parallel study using the same recruit criteria and discussion guide. The solution delivered seventy-five completed interviews in just two weeks for only $4,000. The Outset study arrived at the same core insights as the traditional focus groups and provided additional benefits like AI-generated highlight reels. This resulted in a massive cost savings and fundamentally changed how Indeed's insights team approaches evaluative research, making consumer input available for more projects.

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