Case Study: Chock LLC validates a sustainable farming value proposition with Outset

How Outset Interviewed 25 Remote NZ Shepherds in Days

Chock LLC, an innovation consulting agency, faced the challenge of validating a new sustainable farming operating system for New Zealand's sheep and beef sector. They needed to conduct in-depth interviews with 25 remote shepherds, a hard-to-reach population with hectic and unpredictable schedules. An aggressive four-month timeline made traditional, in-person farm visits to gather these insights impossible.

The vendor, Outset, provided an AI-moderated research platform to conduct the interviews. This solution allowed farmers to participate on their own schedules, resulting in deep, high-quality insights that were used to develop the final product, Atamai. Outset successfully validated that its service could efficiently conduct large-scale studies with remote, rural populations, a task that is difficult for traditional methods.

Chock LLC

Erik Kiaer

Principle