Case Study: Hipcamp achieves RV audience segmentation in a week with Outset

Hipcamp captures 200+ RV interviews in 1 week with Outset

Hipcamp, a platform for discovering and booking outdoor stays, needed to create a detailed audience segmentation for its growing RVer user base. As a small research team, they lacked the resources to conduct the extensive interviews and surveys required for this complex process using traditional methods. They partnered with Outset to overcome this challenge.

Outset used its AI-powered research platform to conduct over 200 in-depth video interviews with RV campers in just one week. The AI dynamically guided conversations to dig deeper into behaviors and motivations. This allowed Hipcamp to establish a robust segmentation, uncovering nuanced insights to better target marketing and product features. The Outset solution saved significant time, as the same research would have taken an entire quarter to complete with their existing resources.

Hipcamp