Case Study: Glassdoor gains confidence in AI product decisions with Outset

Glassdoor runs 50 AI-moderated interviews in under a day with Outset

Glassdoor, a major online resource for job seekers, faced the challenge of strategically integrating AI into its platform to compete with larger rivals and transform into a regular engagement hub. They needed to understand how users would interact with an experimental AI chatbot, specifically concerning trust, tone, and usefulness, but traditional research methods were too slow to keep up with development. To get high-quality user feedback without bottlenecks, they turned to Outset.

Using Outset's AI-moderated interviews, Glassdoor rapidly conducted 50 in-depth user sessions, gaining both qualitative depth and quantitative scale. The results provided roadmap-shaping insights, such as identifying a missing feature that was essential to users and correcting a confusing chatbot response strategy. This gave the team the confidence to define AI response standards and align cross-functional teams, fundamentally changing their research process for future AI initiatives.

Glassdoor