Case Study: Evergreen Direct achieves faster growth and greater flexibility with Outrank's WooCommerce replatforming

Evergreen Direct boosts organic traffic 60% with Outrank

The customer, Evergreen Direct, a UK-based artificial plant supplier, was limited by its closed-source eCommerce platform. Their previous proprietary system restricted customizations, made managing a large product catalogue difficult, and offered no clear migration path. They partnered with Outrank to replatform to a more flexible, open-source WooCommerce solution to gain full control and scalability.

Outrank executed a complete data migration and rebuild on WooCommerce, cleaning the product taxonomy and implementing SEO best practices. This resulted in a 60% increase in organic traffic and a remarkable 1,800% increase in transactions. The new platform gave Evergreen Direct full ownership over their data and design, leading to vastly improved site performance and user engagement.

Evergreen Direct