Case Study: a fast-growing consumer brand achieves AI-ready customer data in under 6 months with Outpost

A fast-growing consumer brand cuts duplicate records 62% in 5 months with Outpost

Outpost partnered with a fast-growing consumer brand whose customer data was fragmented across three separate systems, creating up to 15 different IDs for a single person. This chaos made advanced analytics and AI initiatives impossible, and the company had been struggling for months to hire an affordable data engineer to solve the problem.

Outpost took complete ownership of building a new data standardization layer. They unified the data into a single Snowflake-backed warehouse using Informatica MDM, which reduced duplicate customer records by 62%. Outpost also renegotiated software licenses to save 30% annually and provided a senior data expert through their Talent-as-a-Service offering to operate the new platform, all at a fraction of the cost of a full-time hire.