Case Study: Leading Innovative Health Company boosts revenue with Outlier

Innovative Health Brand Increases Revenue with Outlier

The innovative health brand, a leading provider of vitamins and nutritional supplements, was challenged to manage its ever-increasing website traffic and identify critical issues like a sudden increase in its bounce rate, which was causing significant lost revenue. The company partnered with Outlier and implemented its automated business analysis platform to gain insights from their Google Analytics, Google Ads, and a SQL database.

Outlier’s solution immediately identified the critical bounce rate increase, alerting the team a day after the problem began, which allowed them to address it right away. This single insight from Outlier saved the company over $400,000 in immediate revenue and was projected to annualize over $2 million in savings by preventing lost orders. The marketing team also reclaimed hundreds of hours of productivity that would have been spent manually combing through data.