Case Study: Cruise Line Company achieves $250k in bookings and saves $50k in ad spend with Outlier

Cruise Line Earns $250k in Bookings & Saves $50k in Ad Spend

The award-winning luxury Cruise Line Company faced the challenge of manually analyzing the immense volume of data from its diverse marketing campaigns, including social, print, digital, and radio ads. Tracking each ad's performance across different buyer segments required hundreds of thousands of computations, which was a significant drain on their Business Intelligence and Marketing teams' time and resources. To address this, they turned to Outlier's automated business analysis platform.

Outlier crunched these numbers automatically, identifying unexpected changes that led to actionable insights. The platform discovered that new radio ads contributed to a 4% increase in bookings and uncovered costly bait-and-click ad sites, leading to a savings of over $50k in ad spend. Outlier also identified strategic shifts with promotional partners, saving the company hundreds of thousands in potential lost revenue and freeing its teams from days of manual analysis each week.