Case Study: Mirador Law doubles monthly conversions and nearly halves cost per case with Outlier Creative Agency

Mirador Law doubles conversions and cuts cost per case to $765 with Outlier Creative Agency

Outlier Creative Agency was hired by Mirador Law, a personal injury firm with three offices in the Bay Area, to manage its paid search advertising. The challenge was competing in an extremely expensive market where clicks can cost over $100 each; Mirador needed to reach high-intent clients across all three locations while carefully tracking every lead and controlling the cost per case.

The solution implemented by Outlier Creative Agency involved building high-intent search campaigns and Google Local Service Ads, all with precise geo-targeting and call tracking for full accountability. The results were significant: in a single month, Outlier doubled conversions from 8 to 16 while nearly halving the cost per conversion, bringing it down from $1,401 to $765.

Mirador Law