Case Study: VenturePact Generates Qualified Leads with Outgrow

VenturePact Generated 87,381 Qualified Leads Using an Interactive Calculator

VenturePact, a software development marketplace, needed a better way to generate qualified leads and keep prospects engaged than its existing inbound marketing mix of blogs, ebooks, SEO, and social media. They turned to Outgrow to help create a more interactive, high-converting experience, specifically an app cost calculator that could instantly estimate project costs for potential customers.

Using Outgrow’s interactive calculator builder, VenturePact launched a 9-question mobile app calculator with a simple landing page, built-in lead capture, and viral sharing features. Within two weeks, the calculator increased traffic by 15% and conversion rate by 28%, ultimately generating 11,592 qualified leads and helping VenturePact establish itself as a thought leader in its space.

VenturePact

Nathan Windsor

Founder