Case Study: Masculine Style generates 35,427 leads with Outgrow

Masculine Style Used Outgrow to Generate 35,427 Leads and Turnaround Its Business

Masculine Style, a men’s styling consultancy, needed a better way to engage prospects and drive more lead conversions with content that looked great, worked easily, and improved results. They turned to Outgrow and used an interactive personality quiz called “Learn Your Archetype” to help visitors identify their dressing style.

Outgrow helped Masculine Style launch the quiz quickly with a no-code, easy-to-use platform and strong support. The campaign generated about 35,427 leads, helped segment audiences for retargeting and market research, and achieved roughly a 30% open rate while earning around $2 per lead per month, giving Masculine Style a much stronger lead generation and social campaign performance.

Masculine Style