Case Study: Macroscape boosts lead generation with Outgrow

Macroscape Helped Its Client Clock a Conversion Rate of 39%

Macroscape is a marketing consulting firm that wanted a more engaging, cost-effective way to generate leads for one of its bicycle-manufacturing clients after traditional inbound tactics had run their course. The team turned to Outgrow to create an interactive quiz that would help prospects identify the right bicycle for them while giving Macroscape’s client a simple tool they could edit and manage on their own.

Using Outgrow’s no-code, template-based quiz builder, Macroscape launched a visually engaging, three-question experience with images and personalized outcomes. The result was 3,225 visits and 1,151 leads, a 36% conversion rate, with Macroscape noting that the client was able to close more deals and improve customer engagement and UX.

Macroscape

Nathan Windsor

Founder