Case Study: Caddle saves time and syncs sales and marketing data with Outfunnel

Connecting sales and marketing data how Caddle does this with Outfunnel

Caddle, a mobile-first consumer rewards marketplace, needed to connect its B2B marketing efforts in Mailchimp with its sales pipeline in Pipedrive. The lack of a deep, two-way integration between these tools left their marketing team in the dark about campaign performance and created a potential drain on development resources. This challenge led them to seek a solution from Outfunnel.

Outfunnel provided its two-way integration between Mailchimp and Pipedrive, which syncs contact lists and records email engagement directly in the CRM. The solution saved Caddle a significant amount of time on manual work, allowing them to redirect efforts to more critical tasks. Furthermore, Outfunnel enabled the sales team to run targeted drip campaigns and use lead scoring, accelerating their outreach and overall sales process.

Caddle

Connor Allen

Marketing Strategist