Case Study: Paola & Joy achieves strong customer growth with Outfund

Paola & Joy - Customer Case Study

Paola & Joy is a Melbourne-based homeware brand that Outfund has supported since 2022. As the business grew, it struggled with cash flow, inventory planning, and the limits of a bootstrapped model, leaving little room for marketing tests or new collections. Outfund provided funding for inventory and operational expenses to help the brand manage its DTC and wholesale growth.

With Outfund’s support, Paola & Joy improved cash flow and was able to keep scaling its business. The brand has secured over 100 stockists across Australia, grown its customer base significantly in just over two years, and is now looking to diversify sales channels and expand beyond Australia and New Zealand.

Paola & Joy

Paola Seinafo

Founder