Case Study: Paloma Aguirre drives nearly 5K clicks in one week with OUTFRONT Media

Paloma Aguirre drives 5K clicks in 1 week with Outfront Media

Paloma Aguirre, Mayor of Imperial Beach, ran for County Supervisor to raise awareness and drive engagement for her campaign focused on key South County issues. To address this challenge, OUTFRONT Media implemented a targeted out-of-home advertising strategy.

OUTFRONT Media used a proximity-based mobile ad strategy with viewshed targeting across 14 zip codes and cross-device retargeting. This solution drove nearly 900,000 mobile and cross-device impressions and generated 5,000 clicks to the campaign website within a single week, with a mobile CTR four times higher than the benchmark. The measurable impact was a significant increase in political visibility and website traffic for the Paloma Aguirre campaign throughout the election cycle.

Paloma Aguirre