Case Study: Kin Insurance achieves a 67% lift in website traffic with OUTFRONT Media

Kin Insurance drives 67% website traffic lift with Outfront Media

Kin Insurance, a homeowners insurance provider, partnered with Outfront Media to launch an out-of-home advertising campaign aimed at capturing attention at scale and driving website traffic. Their challenge was to effectively reach and engage their target audience of homeowners in key markets.

Outfront Media implemented a multi-format campaign in Los Angeles and San Francisco using digital bulletins, digital shelters, transit station ads, and mobile retargeting. The strategy utilized drive-time dayparting and units that index high for homeowners. The campaign, measured by Accretive, was highly successful. It drove a 67% lift in website traffic, nearly triple the industry benchmark, with billboards alone delivering an 86% lift. Mobile retargeting generated 7,915 incremental website visits, contributing to a total of over 11,400 modeled website visitors.

Kin Insurance