Case Study: Heinz drives trust and loyalty with OUTFRONT Media

Heinz boosts sales 8% with Outfront Media

Heinz, the renowned ketchup brand, partnered with Outfront Media to reinforce brand loyalty and show restaurants that no other ketchup could serve as a replacement. Their challenge was to strengthen consumer love for the brand and combat what they termed "Ketchup Fraud" in restaurants.

Outfront Media implemented a multichannel out-of-home campaign in New York City, strategically placing bold digital ads in the subway system. The creative campaign called out "Ketchup Fraud" with a twist on the brand's tagline. This solution drove 92% positive sentiment, exceeded the social engagement benchmark by 128 times, secured 33 new accounts, and increased sales by 8% from the year prior.

Heinz