Case Study: Heineken drives $3.8M in incremental sales with Outfront Media OOH advertising

Heineken drives $3.8M in incremental sales with Outfront Media

Heineken sought to measure the real-world sales impact of its multi-city, multi-format out-of-home (OOH) advertising campaign for its beer varieties. The challenge was to track campaign exposure and definitively link it to subsequent consumer purchases to prove effectiveness.

OUTFRONT Media implemented a solution using third-party measurement partners Circana and Reveal Mobile to track exposure and purchases via a test versus control methodology. The campaign drove significant results, including an 8.0% overall sales lift and $3.8 million in incremental sales. OUTFRONT's campaign successfully reached new audiences, with a 20% sales lift among category non-buyers and a nearly 20% lift among brand switchers.

Heineken