Case Study: Fridays boosts website visitation with OUTFRONT Media out-of-home advertising

Fridays boosts website visitation 107% with Outfront Media

The customer, Fridays, a telehealth provider, faced the challenge of creating brand awareness. They partnered with the vendor Outfront Media to execute an out-of-home (OOH) advertising campaign.

Outfront Media implemented a high-impact OOH campaign for eight weeks in Dallas and Los Angeles, utilizing formats like Wallscapes, bulletins, posters, and bus ads. The campaign delivered over 73 million total impressions. According to third-party measurement by Reveal Mobile, Outfront Media's solution drove a 107% overall lift in website visitation and a remarkable 369% lift in homepage visitation.

Fridays