Case Study: Depop boosts brand awareness with OUTFRONT Media

Depop boosts unaided brand awareness by 67% with Outfront Media

Depop, an online fashion marketplace, sought to quantify the real-world impact of its out-of-home (OOH) brand advertising campaign in New York City. To meet this challenge, they partnered with vendor Outfront Media.

Outfront Media implemented a multi-format campaign for Depop using Liveboards, LinkNYC Kiosks, Wildpostings, and a station domination. They worked with a third-party partner to measure the campaign's effect, which resulted in significant lifts across key metrics. The results included a 67% increase in unaided brand awareness and a 60% ad recall rate, substantially outperforming industry benchmarks.

Depop