Case Study: Dallas County Democratic Party achieves a 407% lift above mobile benchmark with OUTFRONT Media's Digital Direct Ad Server & Mobile offerings

Dallas County Democratic Party drives a 407% lift with Outfront Media

The Dallas County Democratic Party worked with Outfront Media to drive awareness for their party's issues, increase website traffic, and convince voters to support them in an upcoming election. They utilized Outfront's Digital Direct Ad Server and mobile advertising offerings to achieve these goals.

Outfront Media implemented a strategy using impression-based buying to maximize the budget, targeting specific audiences like Democrat voters, Gen Z, and Millennials through proximity and audience targeting. The campaign also used viewshed retargeting of their out-of-home units. This solution delivered over 1.1 million impressions and achieved a 1.5% click-through rate, resulting in 17,000 clicks and a 407% lift above the mobile benchmark.