Case Study: John L. Scott Real Estate stays top of mind and grows referrals with OutboundEngine

Staying Top of Mind With Quality Content

A Seattle-based John L. Scott Real Estate agent needed a way to stay top of mind with her referral network after her initial year of heavy networking and open houses. She wanted content that appealed to clients so she could maintain relationships without spending all her time creating and posting materials.

She adopted OutboundEngine’s automated content and email program, which handles monthly messaging and social posts while she focuses on calls and in-person outreach. The result: she only needs two personal calls a year (birthdays and home-purchase anniversaries), conversations start from the emails, interactions feel authentic, and her name remains top of mind—driving repeat business and referrals.

John L. Scott Real Estate

Patti Hill