Case Study: The Comey Lantz Team achieves increased online presence and referral growth without adding staff with OutboundEngine

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Maximizing Online Impact Without Increasing Headcount

The Comey Lantz Team, led by Kathleen Lantz and based in Everett, Washington as part of RE/MAX Elite, is a compact residential real estate group focused on serving western Washington. With buyers starting their home search online and many preferring digital contact, the team needed a stronger, consistent online presence—but their busy office lacked the time and tech resources to maintain regular social media and email outreach using their previous CRM.

They implemented OutboundEngine to automate social posting, consolidate reviews from across the web, and keep prospects engaged without adding staff. As a result, their Facebook following and engagement have grown, listings and reviews appear more prominently in searches, and their referral business has expanded — all achieved without increasing headcount.


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The Comey Lantz Team

Kathleen Lantz


OutboundEngine

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