Case Study: Cornerstone Home Lending achieves stronger client engagement with OutboundEngine

Cornerstone Home Lending boosts client outreach with OutboundEngine after 19 years of relationship-building

Melanie Hadley, Vice President and Senior Loan Officer at Cornerstone Home Lending, Inc., wanted to focus on personal client relationships but was overwhelmed by the demands of digital marketing. Despite her efforts, maintaining a compliant and engaging social media and email presence was time-consuming. She turned to OutboundEngine for its automated marketing service to solve this challenge.

OutboundEngine implemented a solution to deliver interesting, compliant, and customizable content to Melanie's network via scheduled emails and social media. This allowed her to stay in touch effortlessly while dedicating more time to in-person client interactions. The results were immediate; her email newsletters generated direct leads, including a past client who reached out to begin a new home purchase. With OutboundEngine handling her marketing, Melanie effectively maintains her entire network while building new relationships.

Cornerstone Home Lending, Inc.