Case Study: Coldwell Banker Island Properties stays top of mind with OutboundEngine

A OutboundEngine Case Study

Coldwell Banker Island Properties lands a $1.6 million listing with OutboundEngine

Ilona Coffey, a Realtor with Coldwell Banker Island Properties, faced the challenge of managing her extensive and growing contact database. She needed a way to consistently stay engaged with her sphere of influence to remain top of mind for real estate opportunities, without appearing overly salesy. She turned to OutboundEngine for a solution.

By implementing OutboundEngine's automated marketing communication, Ilona was able to maintain helpful, non-sales touches with her entire network. This strategy kept her prominently in their minds, leading directly to a major listing—a $1.6 million property from contacts in her database who remembered her when they needed to sell. Ilona credits OutboundEngine with helping her stay top of mind and achieve the best year of her career.


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