Case Study: Coldwell Banker achieves stronger client engagement and referrals with OutboundEngine

Coldwell Banker boosts Facebook engagement 700% with OutboundEngine

The customer is Cindy Welsh, a sales associate at Coldwell Banker. With over a decade in real estate, her challenge was maintaining consistent, valuable contact with her client network through email and social media without dedicating excessive time to content creation or technical logistics. She needed a solution to stay top-of-mind with prospects and past clients while focusing on her core sales work, which led her to the vendor OutboundEngine and its automated marketing service.

OutboundEngine implemented its service to manage Cindy's online marketing automatically. The solution included curated email content and social media posts for platforms like Facebook and Twitter. The measurable results were significant, including a 700% increase in Facebook engagement within the first month. This activity drove client re-engagement, generated positive online reviews, and directly led to new listings and referrals. OutboundEngine enabled Cindy to nurture her network effectively while freeing her time for direct client interaction.

Coldwell Banker