Case Study: Cornerstone Home Lending, Inc. achieves automated marketing and stronger client relationships with OutboundEngine

Automating Marketing to Focus on Building Personal Relationships

Melanie Hadley is Vice President and Senior Loan Officer at Cornerstone Home Lending with 19 years of experience, based in Austin, TX. She prioritizes in-person client closings and managing ongoing inquiries, leaving little time to create compliant marketing content for social media and email, and felt her business pages weren’t driving referrals.

Melanie engaged OutboundEngine to deliver customizable, audience-sensitive social and email content on a regular schedule. The automated campaigns kept her top of mind, helped track engaged prospects, and generated direct leads — including a recent client who responded to a newsletter to begin a new home search — freeing Melanie to focus on personal relationships.

Cornerstone Home Lending, Inc.

Melanie Hadley

Vice President / Senior Loan Officer