Case Study: American Financial Network builds a referral pipeline with OutboundEngine

American Financial Network reestablishes lending business after 25 years with OutboundEngine

Paul Thummel of American Financial Network, a loan officer re-establishing his mortgage business, faced the challenge of standing out in a competitive market and rebuilding his referral network with limited time for marketing. He turned to the vendor OutboundEngine to automate his client communication and online presence.

OutboundEngine implemented a solution that included building a quality digital contact list from Paul's existing leads, establishing his online reputation on platforms like Google+ and Zillow, and automating consistent, helpful content delivery to keep his name in front of clients. Through this partnership, Paul successfully rebuilt his pipeline, strengthened relationships with local influencers for referrals, and was able to offer a personal touch to clients without creating all the content himself, thanks to OutboundEngine.

American Financial Network