Case Study: Freedom Home and Electronic boosts organic traffic and cuts loan costs with Out of Bounds Communications

Freedom Home and Electronic cuts cost per funded loans 75% with Out of Bounds Communications

Freedom Home and Electronics, a retailer serving military and government employees, faced the challenge of growing leads within its niche military customer base with minimal wasted ad spend. They needed to effectively target this specific audience while reducing their cost per lead and expanding market share. They partnered with the vendor Out of Bounds Communications for digital marketing services.

Out of Bounds implemented a solution using military-targeted display ads, paid search campaigns, and comprehensive tracking. They also executed SEO improvements to the website's architecture and launched link-building campaigns to increase site authority. This strategy led to a 100% increase in organic traffic and a dramatic reduction in customer acquisition costs, including a 75% reduction in the cost per funded loan.

Freedom Home and Electronic