Case Study: Virgin Active boosts employee communication and engagement with OurPeople

Virgin Active boosts engagement 72% with OurPeople

Virgin Active, a globally recognized exercise brand, faced a significant challenge in effectively communicating with its large, deskless, and mobile workforce. The company needed to move away from insecure and inefficient tools like WhatsApp to find a platform that could deliver targeted, real-time information and improve employee engagement. They partnered with OurPeople to implement its team communication platform to meet these specific needs.

OurPeople provided a solution that enabled Virgin Active to send targeted messages using smart tags, distribute rotas, and broadcast policy updates securely. This implementation resulted in a 72% uplift in engagement and an average communication read rate of 78%. The vendor, OurPeople, successfully helped Virgin Active streamline communications, making them more relevant and effective for their diverse teams.

Virgin Active