Case Study: Paultons Park improves staff communication and engagement with OurPeople

Paultons Park Family Theme Park So much more than just messaging

Paultons Park, a family theme park, faced a significant challenge in communicating with its large, diverse, and mostly non-desk-based workforce. With less than 10% of staff having their own email account, traditional methods like email, notice boards, and an extranet were ineffective for engaging everyone. The park needed a more immediate and accessible communication method that could work for staff on the go.

OurPeople provided a solution that was more than just a messenger app. The platform enabled targeted messaging, the posting of files like rotas and procedures, and the ability to send broadcasts for vacancies and surveys. This ensured staff only received relevant information. The implementation was highly successful, resulting in an impressive 83% average broadcast engagement rate, over 162,000 total engagements, and more than 10,500 file downloads, significantly improving staff communication and engagement.

Paultons Park

Darren Vann

Head of HR