Case Study: Virgin Active boosts internal communication and engagement with OurPeople

How Virgin Active used OurPeople to transform productivity and communication

Virgin Active is a global exercise brand with over 230 clubs, whose young, deskless workforce relied on inefficient and insecure tools like WhatsApp for communication. They needed a mobile-first platform from a vendor like OurPeople to deliver real-time, relevant information, improve engagement, and securely streamline their onboarding and internal communications.

OurPeople provided a solution that enabled Virgin Active to send targeted messages and content, such as welcome videos and staff rotas, to specific employee groups. This resulted in a significant measurable impact, including a 72% uplift in engagement and an average communication read rate of 78%, finally allowing the company to communicate effectively and securely with its entire team.

Virgin Active

Emma Leeds

People Project Manager